Participant: 6

Age group: 22-48​

Occupations: Art Curator, Photographer, Business Owner, Painter, Model, Digital Creator​

We carry out Qualitative Research and focus on 3 main point:

• User preference and pain points on finding talents or seeking opportunities on digital platforms
  
  
• Users' expectation on a creatives marketplace
  
  
• Safety Concerns

• Feedback & Suggestions

• What do you care the most when choosing a talent (for buyers)?

• What difficulties have you encounter when setting up a portfolio online(for sellers)?
  
  
• What factors encourage you to use an online creatives marketplace platform?
  

• What is the biggest safety concerns when carrying out a project (buyers) or accepting an opportunity (sellers)?

Businesses often face challenges when sifting through numerous portfolios to identify the most suitable candidates for their organization.

Professionals often opt out of finalizing their portfolio when the process becomes overly complex or time-consuming.

85% professionals in the talent sector grapple with anxiety and depression monthly, hindering their ability to effectively manage and update their portfolios due to a lack of adequate support.

Both businesses and professionals express concerns about the lack of safeguards in place once payment has been rendered or a job has been completed.

To establish a systematic filtering system with well-defined categories to facilitate efficient information retrieval for users

Offer comprehensive guide on how to effectively support individuals in enhancing their portfolios to achieve excellence

Incorporate auditory or visual stimuli to enhance the mental well-being of talents, help them create a community (network to communicate & share works), provide support to each others

Offer round-the-clock customer support services, implement a robust reviews and ratings system to ensure a secure and protected environment for interactions between clients and talents.

As we designed and understood the project more, we found a few challenges we faced during this research: 

• Our project aims to gain insights from the perspective of talented individuals, helping them overcome anxiety and excel in their portfolios to secure promising opportunities. In addition to conducting quantitative research, we should also delve into the business aspect to determine what constitutes an outstanding portfolio for these individuals.
  
  
• This critical analysis will play a pivotal role in their decision-making process when selecting the most suitable candidates.
  

After the project, we learnt that certain aspects can enhance the overall experience: 

• While the incorporation of chromotherapy has garnered positive feedback from users, we believe there is room for further optimization to elevate the site's overall performance, particularly from a business perspective.
  
  
• Users are seeking increased engagement opportunities on the platform to facilitate connections between businesses and talented individuals. We believe there is ample room for the implementation of more robust engagement strategies.
  

Integrate step by step guides for business owner

• This enables businesses to effectively screen through portfolios and identify the most qualified candidates for their organization.
• Step-by-step guides can facilitate a more streamlined process for businesses to execute a project.
  

Enhance engagement between talents & business

• Live streamings and reviews can be seamlessly integrated into the platform to enhance user engagement and facilitate the identification of top talent for businesses.
  

Review & comments system for talents & businesses

• Throughout the duration of the project, we faced challenges pertaining to the credibility of both parties. It may be advisable to incorporate a comprehensive review session on both ends to ensure a foundation of trust and transparency.